Product Description

The StartUp Kit contains everything you need to start and run your own business!

This book is a friendly guide covering all aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments.

Full of great advice from start-up expert Emma Jones, it's packed with case studies of people who've successfully started their own businesses. It also comes with over £500-worth of offers from some of the leading brands for small business.

Table of Contents

WHO THIS KIT IS FOR
About the Author
Foreword by Lord Young of Graffham
Let's Get Started
How to Access Your Offers

I. PREPARE
1. Coming Up With an Idea
2. Research the Market
3. Write a Plan
4. Register the Company
5. Protect the Brand
6. Take Care of Household Admin
7. Your Tech Setup
8. Working 5 to 9
9. Starting on a Budget and Straightforward Finance

II. LAUNCH
10. Create a First Impression
11. Make Sales
12. Make Some Noise!

III. GROW
13. Attract Customers Back
14. Focus On What You Do Best and Outsource the Rest
15. Keep the Business in Balance
16. Support

The Best of Luck
How Enterprise Nation Can Help
With Thanks

IV. OFFERS & PARTNERS
Alibaba.com
Bizspace
Companies Made Simple
FreeAgent
Intuit
moo.com
oDesk
PayPal and EKM
Regus

Emma Jones is a business expert and author, and founder of small business support company Enterprise Nation. Her books include 'Spare Room Start Up', 'Working 5 to 9 ', 'Go Global' and 'Turn Your Talent into a Business'.

Following a five year career at an international accounting firm, Emma started her first business at 27, from a spare room in her Manchester apartment. That business was sold 18 months later, and the experience led to Emma's next venture, Enterprise Nation. Its website (www.enterprisenation.com) was launched in 2006 and became the most popular for home business owners in the UK, attracting over 100,000 visitors each month.

In seven years, Enterprise Nation has grown into a community of over 75,000 homegrown businesses that find help and support on its website, in its books and at live events. In 2011, the company gave away over £10,000 in funding to UK start-ups, and has recently launched a premium membership scheme, which helps its members promote their businesses and take their venture to the next level.

Emma is also a co-founder of StartUp Britain, a national campaign to encourage more people to start a business.

In July 2012, Emma was awarded an MBE for services to enterprise.

@e_nation

@emmaljones

@brightwordpub

www.enterprisenation.com