With so many great resources on the web available for SMEs it's difficult to find the marketing solutions that will work. Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time!
Table of Contents
About the author
About Sarah-Jane White
Sarah-Jane White is an award-winning business women. Curiosity about what makes people and organisations act and think is what makes her tick. This curiosity is backed by solid experience and robust credentials. Sarah-Jane has been working in brand consultancy and strategic marketing for over 15 years. Her experience covers a wide variety of industries from B2B, financial, FMCG's, the arts and technology sectors. She has a passion for writing and engaging users across different technology platforms.
Renowned for her creative flair and 'can-do' attitude, in 1996 she started a full service creative agency which had multi-million pound revenues and employed over 35 people in two offices, Cambridge and London. Her humour, creativity, flair and sheer business ability made the company an integral part of the community and turned it into a household name. She sold the company in 2008.
Sarah-Jane has won over 35 awards both corporately and personally, including Business Person of the Year three times. She enjoys rolling up her sleeves and getting stuck in to the implementation that really brings a concept to life. Whether that's leading a team or working on her own, she thrives on the intellectual and creative challenge of coming up with the ideas that transform a design from 'just another job' into a fully effective piece of communication.
She has a soft spot for not-for-profit organisations and even produced and released a Christmas music single in 2007 to raise money for CLIC Sergeant (available on iTunes).
One of her PR stunts in 2007 made national press and BBC Inside Out made a special programme about the record-breaking crop-circle she created in the shape of a pig.
Her media experience spans the national press, BBC television and radio, Channel 4 and a variety of magazines and journals.
She is a triple CIPR Gold award winner (Chartered Institute of Public Relations) and has participated as a judge for other competitions.
Sarah-Jane has written over 100 articles about topics including branding, design, marketing, using social media, improving your website, marketing effectively, getting more sales, keeping your brand fresh and more.
4 x winner of Chartered Institute for Public Relations Pride Awards
3 x winner Business Woman of the Year
Best Website Sage Business Awards
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