Product Description

The StartUp Saturday Workbook has been written for anyone wanting to become their own boss.

Presented in 11 clear, week-by-week sections this workbook offers all the tools, tips and templates you need to successfully find an idea and turn it into a way of making a living.

Scribble in it, travel with it and eat tea whilst reading it - this workbook will help you move from start up to successful business owner.

The Workbook is linked to the new weekly StartUp Saturday classes being run in Staples stores across the UK. The book is great on its own, but even better if used as part of the course - so if you want to benefit from guidance from experienced tutors and meet others taking their first steps to small business success why not sign up to one of the classes or the full course at www.startupsaturday.co.uk.

Week 1: Uncover your BIG idea and research the market

Week 2: Five points to include in a business plan

Week 3: The must dos: registering the company and protecting your brand

Week 4: Straightforward finance and easy budgeting techniques

Week 5: It's your office! Tech tips and how to create the perfect work environment

Week 6: Building a home on the web

Week 7: Simple sales roadmap and cold-calling made easy

Week 8: Make some noise!

Week 9: 5 essential social media tools and how to make the most of them

Week 10: How to grow the business without outgrowing the home

Week 11: Happy customers and balanced business - a recipe for success

Table of Contents

Introduction

Week 1: Uncover your BIG idea and research the market
Coming Up With an Idea
Template 1: What's Your Big Idea?
Template 2: Market Research
Template 3: SWOT Analysis

Week 2: Five points to include in a business plan
I'M OFF
Template 4: Business Plan

Week 3: The must dos: registering the company and protecting your brand
Register the Company
Protect the Brand

Week 4: Straightforward finance and easy budgeting techniques
Straightforward Finance
Starting on a Budget
Working 5 to 9

Week 5: It's your office! Tech tips and how to create the perfect work environment
Household Admin
Template 5: Admin Checklist
Setting Up With IT
Template 6: Tech Checklist

Week 6: Building a home on the web
Home on the Web, Window to the World

Week 7: Simple sales roadmap and cold-calling made easy
Sell, Sell, Sell!

Week 8: Make some noise!
Getting Known
First Impressions Count
Template 7: Marketing and Promotion Checklist

Week 9: 5 essential social media tools and how to make the most of them
Embrace Social Media

Week 10: How to grow the business without outgrowing the home
Team Work Saves Time
On the Move

Week 11: Happy customers and balanced business - a recipe for success
Attract Customers Back
Keep the Business in Balance
Template 8: Invoice Management
Seek Help and Support

Conclusion
Partners
Other books from Brightword

Emma Jones is a business expert and author, and founder of small business support company Enterprise Nation. Her books include 'Spare Room Start Up', 'Working 5 to 9 ', 'Go Global' and 'The Start Up Kit'.

Following a five year career at an international accounting firm, Emma started her first business at 27, from a spare room in her Manchester apartment. That business was sold 18 months later, and the experience led to Emma's next venture, Enterprise Nation. Its website (www.enterprisenation.com) was launched in 2006 and became the most popular for home business owners in the UK, attracting over 100,000 visitors each month.

Enterprise Nation has evolved to help even more would-be entrepreneurs. It now produces books, kits, online tools, video clips, friendly forums and weekly classes for anyone wanting to start and grow a small business.

Emma is also a co-founder of national campaign, StartUp Britain

Emma Jones

@e_nation

@emmaljones

www.enterprisenation.com